The most important marketing aspect of any type of writing is building readership or creating a fan base–people who feel passionate about your writing; whether they agree of disagree with your opinions.
The true beauty of social media is that it often gives us a wonderful chance to connect with different types of people throughout the world. It really is an avenue to expand not only our personal horizons, but to garner friendships with individuals that only digital time and space allow.
While that aspect is an essential component in building a connection with new people, for those that existed in world before digital technology, being able to connect to anyone at anytime, anywhere, is now quite the chore.
Most digital immigrants, even those with effective social media skills , see it as a chore. This is simply another task that must be performed; a box to be check off on our daily checklist.
For the immigrant, digital technology and social media invades our concept of personal time and personal space. In other words, I simply want to turn it off sometimes.
For others they truly embrace it–like my children and others of their generation it is simply a part of their being. The phone, tablet, PC, or social website is a part of their persona. It is what truly allows them to make a connection.
For me it will always be a tool; something used to accomplish another task. Since I see social media as a tool, it keeps me from making connections that are personal and endearing.
I suspect that somehow I have to view social media as my tool that keeps me connected to others. The work continues!
Edward Carter has more than 10 years’ consulting experience for an investment bank firm on Wall Street. He has an MBA with additional degrees in management and technology. He has sat on the board of directors for two technology start-up companies. He is now breaking into the arena of writing illustrated stories. (Check out his first illustrated story at http://www.amazon.com/T-H-E-Team-Begins-Mission-Saga/dp/0692248005/ref=sr_1_1?ie=UTF8&qid=1407473632&sr=8-1&keywords=T.+H.+E.+Begins)